Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the globe have embraced the brand new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the product in the U.S., though it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it might be difficult for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that is commonly used to market cleanliness and stop greasy foods from spreading. The propylene Element Vape Discount Code glycol in the Puff Bar also serves to make the product attractive to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the company from selling the products to the public.
Having less health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. To be able to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.